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Episode 42

Katie Hotze on the Future of Grocery Shopping

It's A Customer's World Podcast

 

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In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Katie Hotze. Katie is the CEO & Founder of Grocery Shopii, a Charlotte-based tech startup that uses machine learning to fuel online grocery shopping. With over 20 years of experience in digital marketing, data analytics, and business strategy, Katie was able to turn a personal frustration with online grocery shopping into a nationally-recognized retail tech disrupter that’s rapidly expanding in North America.

In their conversation Andy and Katie explore the problem she is solving for consumers and retailers, the power of shoppable recipes, the impact of generative A.I., what is next in the world of retail technology, and much more.

Questions and topics.

 

02:25 What led to the creation of Grocery Shopii?
06:10 How did you know you had a customer problem worth solving?
11:00 How big is the space for shoppable recipes?
15:30 What makes Shopii standout?
21:38 Special use cases for Shopii
24:40 What impact has this had for retailers?
31:24 How do you see generative A.I. shaping the future of shopping?
37:22 What is next for Grocery Shopii?

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Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.