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Episode 36

Ted Wright on Word of Mouth Marketing

It's A Customer's World Podcast

 

 

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Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.

In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.

Questions and topics.


01:14 Guest Introduction
03:32 When did you first see success with Word of Mouth Marketing?
07:00 Re-igniting the Pabst Blue Ribbon brand
14:40 The connection between advocacy and culture
17:22 Misconceptions around brand advocacy
25:12 How advocates differ from influencers
28:35 Taking on attribution in WOMM
35:46 Ratings and reviews
40:06 How you can learn more about WOMM

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Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.