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Episode 35

Strategic Challenges in an Evolving Retail Space with Kelly Downey

It's A Customer's World Podcast

 

 

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Andy Murray is joined by long-time CPG expert, Kelly Downey. Kelly currently serves as a strategic consultant at Oxford SM and has over 30 years of experience working within the CPG industry. Her career has driven change in field and headquarter sales, trade planning, shopper marketing, and digital/agile transformation. Their conversation explores the strategic challenges facing the CPG industry as Retail Media Networks continue to transform the way business is done both internally and externally.

Questions and topics.


00:50 Guest Introduction
03:59 Consistent themes and challenges across Retail Media Networks
6:54 How the complexity of RMNs has changed the way leaders are viewing the industry
10:02 The recent shift in expectations and investment in Retail Media Networks
13:27 Where should leadership come from internally on Retail Media Networks?
15:41 How RMNs will impact investment in Shopper Marketing
21:12 What should senior leaders know about the current reality of RMNs
26:04 Reorganization in a rapidly changing Retail Media environment
29:04 Setting boundaries in how you approach spending
30:22 Discussing ownership of RMN dollars
32:45 What senior leaders can learn from those with hands on keyboard
38:26 The power of collaborating with the finance team
41:27 Being strategic vs reactive in an emerging RMN space
43:20 Managing varying brand expectations
44:21 Advice for senior leaders
47:18 The benefit of industry share groups and collaboration

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Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.