Episode 31
Eric Howerton on Optimizing the Digital Shelf.
It's A Customer's World Podcast
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Questions and topics.
00:51 Guest Introduction
06:27 How to manage conflicting goals to create effective PDPs
08:33 How do retailers vary in the e-commerce space?
10:25 Do people understand the challenges in this space?
11:17 The interconnection of RMNs and e-commerce
14:42 The underestimated investment it takes to be effective in an evolving retail space
16:11 Who does Whyte Spyder work with?
18:30 Is there a difference in marketplace PDPs vs 1st Party PDPs
19:28 How to achieve better returns on ad spend by improving PDPs
21:45 How to stay on top of such a fast moving space
24:00 The profile of a person that would be successful in this space
27:07 The importance of problem solving in an ambiguous space
29:07 How do you see the industry evolving in the next few years?
30:55 The journey of selling a company you started
33:30 Advice for prospective entrepreneurs
35:00 The future of PodcastVideos.com
37:55 Promo code for first recording session
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
