Episode 30
Exploring an Evolving Retail
Landscape with Bryan Gildenberg.
It's A Customer's World Podcast
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Key Takeaways
00:50 Guest Introduction
03:32 How retail media networks have blurred the lines in retail
04:48 How would you describe the promise of retail media networks?
07:08 How would you describe the current reality of retail media networks?
09:22 How the industry is underestimating the tech investment Amazon made to get to this point
11:33 Connecting paid search results to traditional retail strategy
13:00 The importance of inventory forecasting in an evolving retail space
14:20 Understanding how RMNs vary across different retailers
15:30 How can traditional retailers leverage their physical presence?
18:30 Can the industry support the rapid emergence of countless RMNs?
21:20 How will the evolution of retail impact aggregation amongst CPG companies and retailers?
23:10 How will the evolution of retail impact agencies participating in this space?
25:54 What challenges are media teams facing?
30:45 The fundamental difference between performance marketing and shopper marketing
33:47 What new challenges will young brands face in terms of discovery?
37:13 How social media platforms are serving as a source of discovery
39:12 How Amazon’s removal of friction has set them apart
42:37 The positive impact of relevance engineering teams
44:10 How will retailers adapt as consumers grow weary of heavy ad loads
46:50 What will the future of RMNs look like in 2-3 years?
49:07 Will there be more or less RMNs in 2-3 years?
52:41 Wrapping up
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
