Episode 29
Exploring Data & Insights in an Evolving Retail Space with Michael Ellgass.
It's A Customer's World Podcast
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Questions and conversations.
01:33 Guest Introduction
02:22 Where does IRI come into play for most companies?
03:59 How does the RMN trend play out from a data/insights perspective?
05:33 What challenges are retailers having to work through to get good customer data?
07:32 How do you get to insight as opposed to having an abundance of insights?
09:14 What are you learning about the ability to predict human behavior?
10:25 How should the customer be viewed from a measurement standpoint?
12:23 How do we simplify challenges related to attribution?
13:58 How has the technology evolved around attribution and market mixed marketing?
15:55 How do you view the value of the traditional sales funnel in today’s environment?
17:30 What has surprised you working in the data industry for the last 7 years regarding the consumer?
19:44 How important is storytelling alongside the ability to find insight?
21:47 What do you wish you knew in your career before being exposed to the importance of data and insights?
24:00 Has there been a trend towards treating customer-centricity as the true north?
25:51 What would you say to a graduating student that is looking to join a data and insights company?
28:29 How has the demand for insights and talent evolved?
30:43 What questions should senior executives have on their mind regarding data?
33:28 Any final thoughts for graduating seniors?
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
