Episode 28
The Basics of Retail Media Networks with Chris Perry.
It's A Customer's World Podcast
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Key Takeaways
Listen in to learn about the following terms and concepts in the context of Retail Media Networks:
03:17 RMNs
05:40 On-Platform
07:30 Off-Platform
11:30 PDP
13:34 Digital Shelf
15:36 DSP
20:15 DMP
22:15 Trade Desk
24:45 LiveRamp
28:00 First-Party Data
29:25 Clean Rooms
33:55 Segmentation in Retail Media
42:45 CPM
45:10 CPC
50:15 ROAS
50:52 ACOS
53:33 IROAS
56:33 Last Touch Attribution
57:16 Multi Touch Attribution
58:20 MMM
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
