Episode 33
The Importance of Industry Standards with Jeff Bustos
It's A Customer's World Podcast
Read more
Questions and topics.
00:51 Guest Introduction
3:44 How have you seen the retail media space evolve over the last few years?
5:03 What is IAB?
7:00 How standards across definitions and metrics can elevate the industry
9:38 What challenges are IAB facing in reaching uniformity in industry standards?
11:28 What is the timeline on defining and alignment on industry terms?
12:17 What challenges are ahead on the standardization of measurement?
14:05 How can non-endemic brands use RMN to meet their marketing objectives?
16:35 How will media agencies evolve with the growth of the RMN space?
18:26 What metrics are being sought out on the commercial side of RMNs?
20:55 The benefit of narrowing down on key metrics
22:28 What has surprised you on your journey with IAB?
25:45 What changes were key in forcing the introduction of RMNs?
29:46 The importance of classifying different RMNs
31:00 Global perspective on RMNs
32:26 Viewing Retail Media in an in-store environment
34:19 How you can work with Jeff or IAB
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
